Program Planning and Management

JLS will work with you to make intelligent recommendations about your direct mail marketing program. We will carefully analyze your prospect profile to be certain that prospect list selection strategy and creative direction is on track. Also, we'll carefully review your goals, previous results, packages, creative approaches and list selections.

Using our knowledge of direct mail marketing and working in collaboration with you, we will evaluate what works and what doesn't work. Next, we will establish a mail plan and execute against that plan. As the campaign progresses, we'll monitor each step to ensure that quality is maintained and deadlines are met.